Ukuhlaziywa Kwemakethe Yezingubo Zangaphansi: I-Industry Insights Yakamuva Nezitayela

I-Lingerie ingesinye sezigaba ezimbalwa zokudayisa ezibone izinguquko ezibalulekile ngokuhamba kwesikhathi. Lo bhubhane usheshise umkhuba osuvele wandile wokugqoka ukunethezeka, waletha ama-silhouette enkomishi ethambile, obhodisi bezemidlalo, namabhulukwe akhululekile afaneleka phambili. Abathengisi badinga futhi ukucabanga ngokusimama nokuhlukahluka, kanye nokuvumelana nezimo ukuze bahlale kugeyimu kule makethe eguquguqukayo.

Zitholele izinsongo zemakethe zamanje namathuba okuthuthukisa ukukhula kwezimpahla zangaphansi.
Okugqamile okuyinhloko embonini yezingubo zangaphansi
Izingubo zangaphansi zenza u-4% wazo zonke izingubo zabesifazane ezithengiswa ku-inthanethi e-United States nase-United Kingdom kuhlangene. Yize lokhu kungase kubonakale kungenamsebenzi, ucwaningo lwakamuva lubonisa ukuthi isidingo sosayizi wemakethe yangaphansi yomhlaba wonke kanye nesabelo sasilinganiselwa ku-$43 billion ngo-2020 futhi silinganiselwa ku-$84 billion ekupheleni kuka-2028.
Phakathi kwabadlali abakhulu emhlabeni wonke embonini yezingubo zangaphansi kukhona iJockey International Inc., Victoria's Secret, Zivame, Gap Inc., Hanesbrands Inc., Triumph International Ltd., Bare Necessities, kanye noCalvin Klein.
Imakethe yezingubo zangaphansi zomhlaba wonke ngohlobo
●Brassiere
●Ama-Knickers
●Izingubo zokuma
●Abanye (ubuchwepheshe: izingubo zangaphansi, ukukhulelwa, ukusubatha, njll.)
Imakethe yezingubo zangaphansi zomhlaba wonke ngesiteshi sokusabalalisa
●Izitolo ezikhethekile
●Izitolo zemikhiqizo eminingi
●Ku-inthanethi
Amathrendi ku-eCommerce
Phakathi nalolu bhubhane, kube nokukhuphuka okukhulu kwesidingo sezingubo zokunethezeka ezisuka ekhaya kanye nemikhiqizo yokuzizwa (okungenamthungo) etholakala nge-eCommerce.
Kuphinde kwaba noshintsho emikhubeni yokuthenga amakhasimende. Ngenxa yalolu bhubhane, abesifazane abaningi baphendukela ekuthengeni ku-inthanethi izingubo zabo zangaphakathi, lapho bengathola khona izitayela eziningi. Inzuzo yalokhu okunye yayiwukuthi babenobumfihlo obuningi.
Ngaphezu kwalokho, isifiso sokuzizwa ukhululekile mayelana nesithombe somzimba ogwini lolwandle siholele ekutheni izingubo zokubhukuda ezinokhalo oluphezulu zithole ukuthandwa.
izindaba145
Mayelana nokuthambekela komphakathi, isidingo esikhulayo sokugqamisa izici zemvelo zomzimba sizokhuphula umkhondo wemakethe yangaphansi yomhlaba wonke, futhi abadlali bemakethe kufanele babandakanyeke mayelana nezinhlobo zemizimba.
Izinguquko zendlela yokuphila yabathengi ezibhangqwe nemali engenayo ekhuphukayo cishe zizothuthukisa ingxenye yezingubo zangaphansi zikanokusho. Isevisi yangaphansi ye-Premium ihlanganisa:
● Iseluleko sochwepheshe / isevisi / ukupakisha
●Idizayini yekhwalithi ephezulu, izinto zokwakha
●Isithombe somkhiqizo esiqinile
● Isisekelo seklayenti eliqondisiwe
Imakethe yezingubo zangaphansi: izinto okufanele uzikhumbule
Abathengi abaningi bazama ukuveza ubuntu babo ngezingubo, ngakho-ke, isithombe somkhiqizo akufanele nje sifane nobunikazi bomkhiqizo kodwa futhi sisekele ukubukeka kwabathengi. Ngokuvamile, abathengi bathenga ezitolo noma bathenga ezinkampanini ezisekela isithombe sabo.
Kwabesifazane, kubaluleke ngokufanayo ukuthi abanye babo ababalulekile bathande ucezu olunikeziwe. Nokho, ukuqinisekisa ukunethezeka nomuzwa wenkululeko kuyisici esibaluleke kakhulu.
Ucwaningo lubonisa ukuthi izethameli ezincane zingabathengi abathembekile futhi abathatheka kakhulu futhi abaqhutshwa amanani. Ngokuphambene, amakhasimende aneminyaka ephakathi athembeka lapho ethola uhlobo oluthandayo. Lokhu kusho ukuthi abathengi abasha bangaguqulwa babe amakhasimende athembekile njengoba bekhula. Umbuzo uwukuthi—iyiphi iminyaka isilinganiso sokushintsha? Kumikhiqizo ewubukhazikhazi, iqembu lobudala kufanele licaciswe futhi kusetshenzwe ngokujulile ukuze liguqulwe libe amakhasimende athembekile esikhathi eside.
Izinsongo
Ukukhula okuqhubekayo kwengxenye yezimpahla eziseduze kukhiqizwa abesifazane abathenga obhodisi nezingubo zangaphansi eziningi kunalokho abangakudinga ngokusekelwe esikhathini sokuphila semikhiqizo. Kodwa-ke, uma amakhasimende eshintshela endleleni yokuphila encane, ukuthengisa kuzothinteka kakhulu.
Ngaphezu kwalokho, le mikhuba elandelayo idinga ukucatshangelwa:
●Amabhrendi kufanele aqaphele isithombe somzimba esimelelwe ezintweni zokuthengisa, njengoba umphakathi uba odinga kakhulu futhi uzwela
Amathuba
Abesifazane abanobumo be-curvier nabesifazane abadala bangabathengi ababalulekile abafanelwe ukunakwa okukhethekile. Iningi labo bathembekile, ngakho izinkampani zidinga ukubenza abathengi abazinikele ngokuhlinzeka ngezinhlelo zokwethembeka, izinto zokuxhumana ezinemininingwane yokuthengisa, kanye nokuba khona kwabasebenzi abanolwazi lokudayisa.

Ukuba khona kwabathonya kufanele kucatshangelwe futhi. Uma izethameli eziqondiwe zikhethwe ngobuhlakani, okuthunyelwe kwenkundla yezokuxhumana komuntu onethonya kungahlaba umxhwele kakhulu ikhasimende elingase libe khona, kuzisize zazi iqoqo lomkhiqizo othile, futhi zibakhuthaze ukuthi bavakashele isitolo.


Isikhathi sokuthumela: Jan-03-2023