Usayizi weMakethe Yezingubo Zabesifazane Zabesifazane wawulinganiselwa ku-USD 39.81 Bilion ngo-2020 futhi kulindeleke ukuthi ufinyelele ku-USD 79.80 Bilion ngo-2028, ukhula ku-CAGR ka-9.1% ukusuka ngo-2021 kuya ku-2028.
Izidingo zamakhasimende ezishintshayo ezishintsha ngokushesha zezimpahla zezingubo ezikhangayo nezintsha zishayela iMakethe Yezingubo Zabesifazane Yomhlaba wonke ngesikhathi esilindelwe. Ngaphezu kwalokho, inani elikhulayo labesifazane abazimele ngokwezezimali, ukukhuphuka kwamazinga emali engenayo ngomuntu ngamunye, ukufudukela emadolobheni ngokushesha, kanye nokukhula kweziteshi zokuthengisa kubikezelwa ukuthi kuzothuthukisa iMakethe Yezingubo Zabesifazane Zomhlaba wonke ngonyaka ozayo. Ngaphezu kwalokho, ukuthandwa okwandayo kwezingubo zangaphansi ezinophawu, ukushintsha okuthandwa yisizukulwane esisha, iminikelo yokudala neyingqayizivele yokukhomba amakhasimende, amasu okumaketha anolaka namasu okukhangisa ngabadlali abahamba phambili be-Women's Lingerie Market, kanye nomkhakha okhulayo wokudayisa ohlelekile nowe-e-commerce konke kungaba nomthelela. ekukhuleni kwemakethe ngesikhathi sokubikezela.
Incazelo Yemakethe Yezingubo Zangaphansi Zabesifazane Yomhlaba Wonke
I-Lingerie ibinzana elisuselwa egameni lesiFulentshi, elisho “izingubo zangaphansi,” futhi lisetshenziselwa ukuchaza ikakhulukazi izingubo zangaphansi zabesifazane ezingasindi kakhulu. Igama lokuqala lesiFulentshi livela egameni langaphansi, elisho ilineni. Izingubo zangaphansi ziyisici esibalulekile sekhabethe labesifazane, futhi imakethe yezingubo zangaphansi ezinemiklamo ehlukile namaphethini ishintsha ngokushintsha kwezitayela zemfashini. I-Lingerie wuhlobo lwezingubo zangaphansi ezihlanganisa ikakhulukazi izindwangu ezinwebekayo. Izingubo zangaphansi ziwuhlobo lwezingubo zabesifazane ezenziwe ngendwangu engasindi, ethambile, esilika, ecwebile, futhi eguquguqukayo.
I-Lingerie yisigaba sezimpahla zabesifazane esihlanganisa izingubo zangaphansi (ikakhulukazi ama-brassiere), izingubo zokulala, nezingubo ezilula. Umbono wezingubo zangaphansi yingubo yangaphansi enhle ngobuhle eyadalwa futhi yethulwa ngekhulu leshumi nesishiyagalolunye. Igama elithi 'izingubo zangaphansi' livame ukusetshenziswa kakhulu ukuchaza ukuthi izinto zinhle futhi zinesitayela. Ngaphandle kwalokho, ukugqoka kwangaphansi kunezinzuzo ezihlukahlukene, njengokufihla amaphutha, ukunikeza umzimba ifomu elifanele, nokuthuthukisa ukuzethemba. Ngokusebenzisa izinto ezinjalo, abesifazane bazizwa bekhululeke kakhudlwana ngokunethezeka kwabo futhi benze ukuphila kwabo kube lula. Iphinde isize abesifazane ekugcineni impilo enhle kakhulu. Izingubo zangaphansi ezijabulisayo nezidalwe ngokumangalisayo zinethonya elimnandi engqondweni nasemzimbeni. Izingubo zangaphansi azigcini nje ngokuthuthukisa ukubukeka komuntu kodwa futhi zithuthukisa ukuzethemba nokuzethemba kwakhe.
Uhlolojikelele lweMakethe yeLingerie Yabesifazane Yomhlaba Wonke
Imakethe yezingubo zangaphansi zabesifazane emhlabeni wonke kulindeleke ukuthi ikhule kakhulu ngesikhathi esilinganiselwe ngenxa yokwanda kokungena kwezitolo ezihleliwe. Ukunyuka kwezitolo ezihlukene ku-hypermarket/supermarket, amafomethi akhethekile, nokuthengiswa kwezingubo zangaphansi ku-inthanethi kugqamise ukuvela kwemboni yokudayisa. Abantu babeka phambili ukunethezeka nokunethezeka kunanini ngaphambili ngenxa yempilo yabo ematasatasa namashejuli omsebenzi. Izitolo ezinkulu, ezihlelwe kahle zihlinzeka ngezinhlobonhlobo zemikhiqizo yangaphansi kanye nemiklamo, efana nobhodisi, amabhulukwe, nezinye izimpahla, konke ngaphansi kophahla olulodwa, okuhlinzeka abathengi ngezinketho eziningi. Amakhasimende angathola nezinye izingubo zokugqoka kulezi zitolo ukuze afeze izimfuno zawo.
Ngokukhula kwesidingo samakhasimende sezinto ezinophawu, ukubaluleka kwabathengisi abahlinzeka ngezimpahla zangaphansi ezinophawu kunyukile. Abakhiqizi bezingubo zangaphansi ngokufanayo bamukela intuthuko yobuchwepheshe ukuze banikeze amakhasimende umuzwa wokuthenga ongenakuqhathaniswa. Amabhizinisi aphendukela kubuhlakani bokwenziwa ukuze athole ukuqonda okujulile ngokuziphatha kwamakhasimende futhi anikeze isevisi engcono. Futhi, amakhasimende angafunda kabanzi mayelana nemikhiqizo ehlukene, aqhathanise amanani, futhi ahlole ikhwalithi njengoba ukuthengisa okuhleliwe kuya kudume kakhulu, okubavumela ukuthi benze ukukhetha okungcono kokuthenga. Ngaphezu kwalokho, izinkampani zisebenzisa izindwangu ezintsha njengenayiloni, i-polyester, i-satin, i-lace, i-sheer, i-spandex, usilika, ukotini ukuze kuhlangatshezwane nesidingo sezingubo zangaphansi ezikhululekile nezisebenzayo phakathi kwabesifazane abasebenzayo.
Abaklami bezingubo zangaphansi bagxile ezindwangu ezicebile, ukufekethiswa, inhlanganisela yemibala ekhangayo, imibala egqamile, neleyisi emiklamo yabo, okungenzeka kukhuphule ukukhula kwemakethe esikhathini sokubikezela. Ngaphezu kwalokho, ukuqonda okwengeziwe kokulingana okuphelele nokutholakala kungasiza ukukhula kwemakethe. Imakethe kubikezelwa ukuthi izokhuphuka njengoba abantu beqaphela ngokwengeziwe ukufaneleka okufanele, inani lezinkulungwane zeminyaka likhula, futhi abesifazane bethola amandla okuthenga. Futhi, ukutholakala kohlu oluhlukile lwezinto ezinhlotsheni eziningi zezitayela zokusetshenziswa okuhlukahlukene, njengezemidlalo, ukugqokwa komakoti, nokugqokwa kwansuku zonke, kungase kukhuphule ukukhula kwemakethe. Isifiso sabesifazane sokuthuthukisa ukukhanga kwabo kwemvelo sikhuthaza ukukhula kwemakethe yomhlaba wonke.
Kodwa-ke, ukuguquguquka kwezitayela zemfashini kanye noshintsho oluqhubekayo ekuthandeni nasekulindelweni kwamakhasimende, izindleko ezikhulayo zokwenziwa kwezimakethe zezingubo zangaphansi zivimbela iMakethe Yezingubo Zangaphansi Zabesifazane emhlabeni wonke ngesikhathi esibikezelwayo. Ukwengeza, izindleko eziphakeme zokukhangisa nokukhangisa komkhiqizo ziphazamisa iMakethe Yezingubo Zabesifazane Zabesifazane esikhathini esibikezelwe njengoba izikhangiso zezingubo zangaphansi emithonjeni yezindaba ehlukahlukene zenza kube nesidingo samamodeli okuqashwa, okuholela ekwenyukeni kwezindleko zokukhiqiza, okuyibuyisela emuva kakhulu kwabasanda kungena kule nkampani. imakethe.
Ngaphezu kwalokho, imikhakha ekhulayo yokuthengisa ehlelekile neye-e-commerce izohlinzeka ngezinzuzo ezinenzuzo emakethe yomhlaba wonke ngonyaka ozayo. Ukwengeza, umthelela wenkundla yezokuxhumana, ukunikezwa okusha okuqondiswe kumakhasimende, ukushintsha okuthandwayo kwesizukulwane esisha, ukusungulwa kwemikhiqizo emisha, namasu anolaka okumaketha nokuphromotha ngabadlali bezingubo zangaphansi eziholayo kuzohlinzeka ngamathuba okukhula okwanda kwemakethe ngonyaka ozayo.
Isikhathi sokuthumela: Jan-03-2023